Hiring a Seattle-Area Roofing Contractor, Part 1: Verification

When it comes to hiring a roofing contractor in the Seattle area, licensing and compliance with local codes are only part of the equation. The next step is figuring out which companies consistently deliver quality work—and that’s where customer reviews can help.

But not all reviews tell the full story. Some contractors actively request feedback only from their happiest customers, while others may even post fake reviews. Here’s how to read reviews critically so you get a clear, honest picture before you hire.

1. Look for a Range of Ratings

If a contractor has nothing but 5-star reviews, that’s a potential red flag. Even the best roofers will have a few customers who rate them 4 stars—or lower—simply because of personal preferences or small issues. A mix of high and moderate ratings can actually signal authenticity.

2. Pay Attention to the Low Scores

No business is perfect. Negative reviews—especially detailed ones—can reveal common concerns or patterns. Ask yourself: Is the issue something you could live with? For example, a customer might complain about a delayed start date, which could matter less to you than a leak repair done incorrectly. Don’t be afraid to bring up specific reviews when talking to a contractor and ask how they handled the situation.

3. Seek Out Older Reviews

Recent feedback is helpful, but roofing quality is best judged over time. Look for reviews from homeowners in Seattle who had their roofs replaced five or more years ago. If their roof is still in great shape after our region’s rainy seasons, that’s a strong sign of quality craftsmanship and durable materials.

4. Check the BBB for Dispute History

The Better Business Bureau isn’t just for ratings—it also facilitates dispute resolution between customers and contractors. See if the company has any open or past complaints, and more importantly, how they responded. A contractor who handles issues quickly and professionally is worth noting.

5. Contribute Your Own Review

After your project wraps up, take the time to leave your own review. Share both the good and the bad. Mention details like communication, timeline, cleanup, and overall workmanship—future homeowners will thank you for it.